BetKing Africa

11 July 2022 |

‘That Feeling, that’s BetKing!’

BetKing is a sports betting company and was launched in 2018 in Nigeria.

They have experienced exponential growth in the last 4 years. And this has seen the company achieve all sorts of breakthroughs. Considering almost 2 of these years were during the Covid Pandemic where almost everything in the world shut down, to survive, we need to take a page from their book. They now have multiple BetKing shops and have branched into other African countries. Therefore BetKing Africa has a nice ring to it.

“4 Years on the Throne” was the campaign theme for their 4th year anniversary celebrations. Moreover this entailed several activities designed to reward the BetKing community of Kings and Kingmakers (customers and agents). In the 4 years of operations in Nigeria they have created 50000 jobs through their agency network. Thus it is no surprise that BetKing has been at the forefront of gaming in the betting market. Managing Director of BetKing Nigeria, Gossy Ukanwoke, says the secret is in the customer experience. It’s not about changing the game itself. Moreover it is about the experience of gaming. More so giving people a feeling of belonging. Therefore we could not agree more!

More than Betting for BetKing

BetKing is taking their commitment beyond gaming in Africa by impacting the communities and investing in the lives of people. Ukanwoke personally oversees the companies corporate social responsibility (CSR). One of their key initiatives is the sponsorship of the KidsPort initiative. It is an after-school football program that recognizes young people in orphanages and in communities with football talent. They have the opportunity to train and develop their talent and transform their lives. A novelty match was recently hosted between BetKing staff and senior team of the KidsPort initiative. This was as part of a build up to the anniversary ceremony. Another initiative to mention is BetKing empowering 200 market women in rebuilding their shops. And this was in collaboration with the Lagos State Employment Trust Fund (LSETF).

BetKing Africa Countries

BetKing are continuously pushing the boundaries in developing African markets and looking for new opportunities. As a result, the African countries BetKing have entered are Nigeria, Ghana, Kenya and Ethiopia. BetKing have grown to become one of the biggest players in the industry. Moreover in a very short period of time. They are a recognisable brand that customers trust as their bookie both online and in retail. BetKing shops at the current moment are only available in Nigeria and Kenya. However they may expand into retail in other African countries in due time. Lets have a look at the African countries individually:

BetKing Africa Nigeria

This is where BetKing was born. Thus it is expected that they have retail shops in all the big cities. We will break down some of these BetKing shops later in the article. Their brand ambassador is Austin Jay Jay Okocha who is a well-known football icon. The fact that BetKing and his philosophy align firmly clearly helps: believing that everyone has a chance to become the king of their own destiny. BetKing Nigeria offer a safe and secure environment for all your betting needs. They provide an excellent betting experience and have one of the most reliable online sports betting platforms in the country.

“This is the playground for Kings!”

BetKing Nigeria offer a massive variety of markets for customers varied needs. So whether you are into football, rugby, cricket or basketball or one of the many other sports available on the platform, you are sure to find a suitable event to bet on. BetKing offers great features, including Lightning Bets and In-Play Cash Out. Here you will find numbers games, Virtual Racing & Virtual Soccer Leagues and highly competitive odds & Exclusive Promotions.

For a detailed breakdown on BetKing Nigeria read our Bet & Win BetKing Nigeria review.

BetKing Africa Kenya

BetKing launched in Kenya in June 2020. The same year in November, they announced that Multichoice became a 20% shareholder in the parent company. They are available online and launched their 1st BetKing shop in Nairobi in March 2022. BetKing Kenya is owned by Entertainment Network Group Limited which is licenced by BCLB under the Betting, Lotteries and Gaming Act. Bet King are a very popular bookmaker in Kenya with excellent sports betting options and attractive promotions. It offers a wide variety of betting options. Moreover, they have one of the largest accumulator bonusses in Kenya. MPesa is the most popular method of payment in Kenya and you can very conveniently deposit and withdraw funds on BetKing Kenya via this method. On the Kenyan site BetKing offer customers daily free access via Safaricom PLC.

It was a significant step for BetKing when they launched their 1st retail shop in Kawangware, Nairobi. They are also connecting with the Kenyan people by being more involved in the community and investing in the communities future. BetKing donated Ksh.500,000 for the renovation of the Dagoretti Community Youth Sports Centre. The centre is a safe space where the community can safely interact with each other. The newly renovated youth centre was handed over in March 2022 that will benefit 5000 Kawangware youths. BetKing are committed to improving the conditions of the communities where they operate and have since launched a 2nd shop in Kayole, Nairobi.

Moreover BetKing also launched its mobile app for Android which allows free downloads as one does not need data bundles. Therefore by downloading the app you will never miss out on the best odds and always have convenient access.

For a detailed breakdown on BetKing Kenya read our Bet & Win BetKing Kenya review.

BetKing Africa Ghana

BetKing Ghana launched in 2021, so it is still fresh of the boat. Saying that we all know that BetKing is one of Africa’s leading and innovative online betting platforms. Arcadia Games Ltd owns the BetKing brand in Ghana. BetKing Ghana is licenced by the Gaming Commission of Ghana under the Gaming Act, 2006. Licence number: GCSB21Z2203R.

BetKing Ghana offer online services nationwide and betting agency services in Ghana. Among the BetKing Ghana offerings are sports betting, not restricted to football, tennis, cricket, basketball, hockey and more. They also offer Virtual games including the exclusive Kings’ League and Color-Color. They offer competitive odds, promotions and offers, similar to BetKing Nigeria and BetKing Kenya. It is totally free to register and currently you can only bet with Ghanian Cedi. We will have a very detailed review of BetKing Ghana very soon on Bet & Win. In the mean time pop over to our Best Betting Sites Ghana for some other bookies to explore.

BetKing Africa Ethiopia

As noted earlier, in November 2020 Multichoice became a 20% shareholder in the parent company. Their sister company in Ethiopia was relaunched at the same time. BetKing Ethiopia are the title sponsor for the Ethiopian Premier League which took affect December 2020. The deal spans over 5 years and helps all the teams participating in the league, directly and positively impacting players. BetKing Ethiopia want to aid in building the sports industry in the country and supporting communities. The Ethiopian Premier League is now known as ‘The BetKing Premier League’. The sponsorship gives BetKing an opportunity to bring football lovers together in a more dynamic sports culture. It allows to bring Ethiopian football players to the international limelight, putting the country on the world map when it comes to football.

At the moment BetKing Ethiopia is available online and is licenced by the Ethiopian lottery board. It is totally free to register and you can only bet with the Ethiopian Birr. They offer a unique bonus on multiple bets up to 225%, which is known as the Accumulator Bonus. Registering an account is very easy as long as you have a mobile number to register with. There are at least 20 different sports to choose from, as well as ESports and Fantasy Mix. That is to say football is the most popular sport to bet on in Ethiopia.

BetKing South Africa

As we are aware, BetKing is a sports betting business of KingMakers. They are an Africa focused sports and digital entertainment company offering online services and agency services. BetKing is currently present in Nigeria, Kenya, Ghana and Ethiopia.

Unfortunately, they are not available in South Africa for now. However this doesn’t mean it won’t happen in the future. If they can bring that unique approach and customer service to South Africa we are sure they will be a competitor to take note off. Online betting in South Africa and Africa is the preferred betting manor for most punters and has only increased over the years. SA and the continent as a whole offer a lot of potential to emerging start ups and top gambling companies.

South Africa accounts for over 80% of the gambling industry on the continent. Now with a percentage like that why would you not consider entering the market? BetKing will have to apply for a gambling licence in order to operate legally in South Africa. The National Gambling Act 7 of 2004 legalized online wagers across 9 provinces within South Africa. It is now the responsibility of the National Gambling Board to issue licences to domestic online gambling operators in the country.

South African punters do have a lot of options to choose from which you can peruse on our Bet & Win site. We have reviewed all the Best Online Betting Companies, perhaps in the future we can add BetKing to that list.

BetKing Shops

Firstly there are many physical shops in the main cities of Nigeria where hundreds of punters visit every day. BetKing Kenya also have a couple of shops to choose from. These BetKing shops create a nice betting atmosphere where you can interact with many other bettors. Therefore there are many advantages to visiting these shops. One of which is that they provide an alternative for anyone who doesn’t have internet access or a smartphone. Moreover these shops have created job opportunities and have become a source of business.

To deposit just visit the BetKing shop closest to you and hand over your cash to the Betking agent. You must have a BetKing account, thus if you don’t have an account don’t stress about it! You can open one in the shop with the BetKing Agent. The agent will then help you deposit money into your account. Same as depositing money, withdrawing is just as simple through the BetKing agent.

However, as great as BetKing shops are we would recommend that you bet on BetKing online whenever you can. This is far more convenient and a personal experience you create. But here we list some of the BetKing shops with a star rating of 4.6 stars to 5 stars.

Popular BetKing Nigeria Shops

  • BetKing Dealer Centre, Nkpor alusi, 12 Frank More St, behind Tires, Nkpor Market, Onitsha, Nigeria
  • BetKing Shop, Local government, 14 Abiodun Adeyemi street Ojodu ikeja, 100001, Lagos, Nigeria
  • BetKing Mega Shop,1 Ugwuaji Rd, Ogui 400108, Enugu, Nigeria
  • A-Z Bet Shop BetKing, CHVR+2P7, Ifesowapo street, its-lamu akanbi, Oko Erin, Nigeria

BetKing Kenya Shops

  • Betking betting shop, Kawangware 56, Kenya.
  • BetKing Kayole, Kenya.

Lastly we would like to mention that BetKing Shops are legal. Therefore BetKing has operating licences which allows the company to offer online and offline betting services to punters. Why not have a look at our detailed BetKing reviews so far:

100% Cash Back Up to ₦500
"Playground for Kings!" BetKing Nigeria brings you the finest online betting options across a variety of sports events and markets.
  • Great features, including Lightning Bets and In-Play Cash Out
  • Numbers games, Virtual Racing & Virtual Soccer Leagues
  • Highly competitive odds & Exclusive Promotions
125% Cash Back Up to 200 KES
Popular bookmaker in Kenya with excellent sports betting options and attractive promotions.
  • Highly competitive odds
  • Numbers Games & Virtual Racing
  • Exclusive Promotions

BetKing Africa – Conclusion

We have done advance research on BetKing in Africa and are excited to see what they will be doing in the near future across the continent. In just 4 short years BetKing’s unique approach to the customer experience with its offer of the biggest odds on major leagues. Exciting markets across many sports and virtual games have powered its brisk growth in Africa. Therefore BetKing is a market leader in the online betting industry for sure. Moreover their commitment to changing the face of the sports betting industry in Africa is commendable. They are dedicated to initiatives that improve conditions of communities where they operate by empowering communities and individuals.  

BetKing is driven by their belief that everyone is a King. This reflects in everything that makes up their brand.

Bet King Africa is not the online bookmaker who is expanding its presence across Africa. Betway Africa is also spreading its coverage while positively impacting and working with local communities.

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