Betway Africa

26 May 2022 |

Betway Partners Africa is leading the way in marketing the Betway brand to regulated markets in Africa. They are pushing the boundaries in developing African markets and continually looking for new opportunities.

As a result, the African countries Betway has entered are Ghana, Kenya, South Africa, Uganda, Nigeria, Tanzania, Mozambique, and Zambia. 

Formed in 2006, Betway is a prominent international brand that brings world-class mobile and online gaming to Africa. Therefore, their expansion into Africa comes as no surprise.

From registration to exceptional support, the brand focuses on customer satisfaction. Moreover, they want to ensure customers enjoy a complete and entertaining betting experience.

Betway Sponsorships

Known for its sponsorship, Betway is also the proud sponsor of England’s longest standing football club, West Ham United.

Betway South Africa 

Betway is the ‘associate partner’ of the Springbok rugby team who are the number 1 rugby team in the world at the current moment. For the next 3 seasons Betway’s logo will appear on the perimeter branding on the field of the home test matches and on the Springboks shorts. This is as per the terms of the agreement. 

The Marketing Manager at Betway South Africa, David Rachidi, commented that partnering with the world champions marked a historic moment in the brand’s ever-evolving approach to consumer engagement. The Springboks’ success is deeply rooted in the history and culture of South Africa. Therefore, Betway as a globally acclaimed brand, signifies that such a partnership shows its commitment to playing a leading role in growing the game of rugby across the board. 

Betway also partnered with Cricket South Africa and became the sponsor the T20 Challenge Tournament. Now branded as Betway T20 Challenge.

Betway Kenya 

Betway has contributed immensely to the progress and development of sports in Kenya. One such contribution was Betway Kenya’s sponsorship of Dennis Oguta Oliech. He is the former captain of Harambee Stars. Dennis became the nation’s 2nd all-time goal scorer with 34 goals before retiring from international football in 2016. Betway Kenya also at that time partnered with Kenyan Premier League team Mathare United Football Club. 

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Betway Tanzania

The company sponsored the AFC Leopards shirts for 3 years from 2016. They re-entered the country only a few years ago. Their arrival will help contribute to the development of sports in the country. Jimmy Masaoe, Betway Tanzania operations manager, has stated that Betway Tanzania is in the planning process to sponsor football clubs as well working with former football stars. By launching a product of international quality into the market Betway intends to bring a measure of fun and adventure to punters and fans. Seeing new investors like Betway Group enter Tanzania with a view of supporting the development efforts in the sports arena has pleased the Tanzanian government.

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Betway Ghana

Betway Ghana’s sponsorship of Ghana’s Women’s Premier League just highlights the growth and development in this area. Through this partnership we see Betway focus on supporting the teams and expanding the league. The key benefits are a season-long mentorship program with locals and international resources for officials of the clubs under the supervision of Betway Ghana. Additionally, the Super Group-owned brand will provide training equipment for participating clubs. They will also ‘amplify coverage’ of the league in collaboration with the Sports Writers Association. The aim is moreover to draw much-needed attention to the activities of the Women’s Ghana Premier League. 

Betway sponsored Ashanti Gold SC (known as AshGold) from 2016. This relationship came to an end in July 2021. Betway currently also sponsors Liberty Professionals Football Club, the professional football club, Aduana Stars Football Club who are based in Dormaa Ahenkro. The Aduana Stars secured their first Premier League title in 2010 thus becoming the first Ghanaian club to do so in their debut season. 

Liberty Professionals FC, Medeama SC and Aduana Stars FC all joined the Betway family in 2018.

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Betway Nigeria

In 2019, Betway Nigeria was announced as as the headline sponsor for Big Brother Nigeria. This is a new approach for the Betway Group outside of sports sponsorships.

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Betway Uganda 

Betway Uganda sponsors football, basketball as well as rugby clubs. Therefore Power, Onduparaka (in 2016) and Kobs respectively are the lucky recipients of Betway’s sponsorship.

Express Football Club, known as the Red Eagles, is a Ugandan football club from Kampala. Ultimately being founded in October 1957, the club is the oldest premier football club in Uganda. Thus Express FC are the most followed team in Ugandan football. 

The Power Basketball Club is a FUBA (Federation of Uganda Basketball Association) club based in Kampala. They are very successful and have won the Uganda NBL five times. One of the prominent clubs focused on the development of the game among the Ugandan youth is the club Betway Power.

KOBS Rugby Club has a long standing relationship with Betway. They are the most successful rugby club in the country and one of the oldest sporting teams in Uganda. To top it off they are 6 time Uganda Cup Champions and 12 time National League Champions. 

Betway Group

Initially, Betway started as a sports betting, casino, and poker entertainment provider. Because of this, they managed to access the local sports scene by actively participating and promotional ventures. Slowly but surely the Betway Group is carving its way into the African market. Their African expansion is being felt as well through endorsements and sponsorships. 

By sponsoring sports clubs Betway not only provides high-quality kits and gear. They have also invested in the development of new and upgraded training and coaching facilities. This enables coaches and players alike excellent services to further advance their skills. Therefore, players are exposed to better international opportunities.

With Betway’s involvement in sports development within underprivileged areas young and upcoming players are also afforded greater opportunities. Betway is at the forefront of sponsoring major sports events and sports teams across the globe, they focus on the love for sport. 

We have created detailed reviews on Betway for various African countries, including Betway South Africa.

They are one of the world’s leading bookmakers with an incredibly vast selection of sports and games. Hence it is no surprise that Betway is entering the African market step by step.

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