Betfred partners with Lottostar
LottoStar is one of the best lotto betting sites in South Africa for a very long time. Since its launch in 2014 it was a family run business.
This has changed in June 2022. Betfred, one of the biggest bookmakers has just bought a majority share in Lottostar.
Lottostar is one of the biggest sites for fixed-odds number betting in South Africa. Moreover it has a great selection of games, including tons of slots and scratch cards. You also find innovative content online such as Aviator.
LottoStar’s founder and Chief Executive Officer, Tasoulla Hadjigeorgiou, said the following: “LottoStar was founded in 2014 as a family-run business with an innovative model to offer a fixed-odds betting online platform in South Africa. As an online betting leader in South Africa, we are excited to partner with one of the UK’s best bookmakers. We are confident that this partnership will broaden our offering and provide our customers with the highest quality services. Our partnership also paves the way for greater collaboration and expansion, and we are excited to grow our family.” Therefore, we can expect even greater things from Lottostar and its partnership with Betfred and are excited to see what one of the biggest bookies worldwide can bring to the table for an even better offering.
But why would Betfred partner with Lottostar? Betfred is a well-know UK bookmaker with a long and successful history. Since 1967 it has established itself to be one of the biggest household names in the UK gambling industry with thousands of shops on the highstreets and a brilliant online offering.
The partnership with Lottostar is adding further to Betfred’s existing presence in the South Africa. In 2021 it acquired Betting World as well as Sepels Sportsbet. Hence it has already an online as well as land-based presentence with 53 betting shops across South Africa.
Betfred’s Chief Executive Officer, Joanne Whittaker, commented: “We are delighted to partner with such a fast-growing company in South Africa, the business will not only complement our activity in South Africa but our international businesses in the United States and Europe. We at Betfred look forward to working closely with the LottoStar team to support the continued growth of the business providing world-class games and services to the online betting market in South Africa”.
What the partnership between Betfred and Lottostar means for SA punters
As always, only time will tell what the partnership between Betfred and LottoStar will bring for us players. That is to say both companies are excellent in what they do. LottoStar’s lotto and games expertise combined with Betfred’s sportsbook excellence could be a real winner for South African players. For the current offering please have a look at our detailed LottoStar review as well as various articles on betandwin.co.za. We will monitor this partnership and definitely update you. Perhaps the result will be a new betting sites? We have recently seen new sites enter South Africa, with 10bet as well as LulaBet challenging the currently bets betting sites.