SuperSportBet signs partnership with Chiefs and Pirates

11 January 2024 |

SuperSportBet only launched in South Africa on 5 January 2024 but has already solidified its position by announcing today that they become the official betting partner of two of South Africa’s football powerhouses, Orlando Pirates and Kaizer Chiefs.

That is to say, this bold move shows the role that SuperSportbet wants to play in the SA betting market. With the announcement to become the official betting partner of two of the country’s leading football clubs, Kaizer Chiefs and Orlando Pirates SuperSportBet starts off in a strong position. At the same time it wants to elevate the sports betting experience for fans across South Africa.

The Partnership

SuperSportBet, a joint venture between prominent African sports broadcaster SuperSport, its parent company MultiChoice, and online developer KingMakers, has set its sights on enriching the connection between sports and betting for fans across the nation. The partnerships with Kaizer Chiefs as well as Orlando Pirates is also a strategic move. The overall aim is to establish SuperSportBet’s presence in the competitive South African sports betting market.

All parties are very excited about the partnership.

Kaizer Chiefs chairman, Dr. Kaizer Motaung, expressed his enthusiasm for the collaboration. He emphasised that the partnership with SuperSportBet provides an opportunity to elevate the experiences offered to their loyal supporters.

Dr. Irvin Khoza, the chairman of Orlando Pirates, think similar. He highlighted the chance to enhance the footballing experiences of the club’s passionate fan base through this exciting partnership. “The SuperSportBet partnership is a testament to the shared commitment of Orlando Pirates, SuperSport, KingMakers, and the MultiChoice Group to elevate the sports betting experience for fans across South Africa. As a football club anchored in a rich heritage with a loyal and passionate following, the partnership is an opportunity to further build on our fans’ footballing experiences.”

Rendani Ramovha, CEO of SuperSport, expressed the significance of these club partnerships. He stated “SuperSportBet is a pivotal part of our platform-based business strategy. The partnership with Orlando Pirates and Kaizer Chiefs solidifies our commitment to delivering top-notch sports entertainment to our viewers.”

Key Initiatives

One of the pivotal initiatives resulting from this partnership is the creation of a flagship online magazine show. This show’s aim is to feature in-depth game analysis, behind-the-scenes content, and other exclusive features. The focus will be on both Kaizer Chiefs and Orlando Pirates, as well as the broader South African soccer league.

The online magazine show promises to be an exciting addition to SuperSportBet’s platform. It aims to offer fans a deeper connection to the sports they love. With in-depth insights, exclusive content, and a celebration of sports and betting, the show aims to provide an immersive experience for football enthusiasts and punters alike.

SuperSportBet Scores Big with Kaizer Chiefs and Orlando Pirates Partnership

SuperSportBet’s move to secure betting partnerships with Kaizer Chiefs and Orlando Pirates underscores its commitment to becoming a leading player in the South African sports betting arena. As fans eagerly anticipate the online magazine show and other collaborative initiatives, the partnerships are set to enhance the overall sports and betting landscape in South Africa. It might be a winning formula for both the clubs as well as SuperSportBet. We are already excited for the next Soweto derby, one of the most significant soccer rivalries on the continent.

SuperSportBet is not the only sports betting site with football club partnerships. For example 10bet SA is the official betting partner of Bafana Bafana. Furthermore, Hollywoodbets is associated with EPL club Brentford. And then there is Betway and its wealth of partnerships. In addition, BoyleSports announced former Kaizer Chief Bernard Parker as their brand ambassador.

If you haven’t yet had a look at SuperSportBet then now might be the time. With a focus on global sporting excitement and exclusive bonus bets, SuperSportBet could become the preferred destination for sports betting.

Barrie Swart, General Manager for SuperSportBet, concludes: “We are backed by champions and are proud to have partnered with such iconic South African football brands. We look forward to bringing fans even closer to the teams and games they love.”

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