SunBet Brand Ambassador: Michael Owen

13 June 2023 |

The strategic alliance between bookies and influential personalities has become a trend that continues to shape the SA betting and casino landscape. The appointment of brand ambassadors has emerged as a powerful tool, creating synergies between celebrated figures and betting platforms to enhance the overall experience for enthusiasts. It’s not just a one-time occurrence; rather, it’s a recurring phenomenon and bookies such as Hollywoodbets work with a variety of ambassadors.

Today another betting site announced a new brand ambassador. SunBet, the online betting platform of the Sun International Group, just unveiled football icon Michael Owen as its brand ambassador. The exclusive partnership, spanning more than two football seasons from June 2023, coincides with SunBet’s 13th birthday and is overall marking a new era for the platform.

Brand ambassadors serve as the face of betting platforms, bringing with them a wealth of expertise as well as passion. So what will this partnership bring for SunBet players?

In his capacity as brand ambassador, Michael Owen will contribute the following:

  • Score predictions
  • Expert tips and insights
  • Weekly football betting odds

Additionally, SunBet is planning to host various competitions together with Michael Owen. This will not only include the chance for players to win prizes, including autographed memorabilia. Moreover there will be exclusive VIP experience, only open to SunBet players. Every wanted to see an EPL match with Michael Owen? Then now might be the time. Surely e will see special offers on the SunBet promotion page soon.

Michael Owen: A Football Legend

That is to say, Michael Owen is a household name not just in the Uk but worldwide. He made a sensational entry into football with Liverpool in 1997, becoming the youngest player and goal-scorer for the club at just 17. His illustrious career included stints at Liverpool, Newcastle United, Manchester United, Stoke City as well as Real Madrid, amassing over 220 goals in nearly 500 club appearances.

Owen led Liverpool to a historic treble in 2001, clinching the FA Cup, UEFA Cup, and League Cup, earning him the prestigious Ballon d’Or in the same year. His international feats include 40 goals in 89 appearances for England, making him the youngest player to represent and score for the national team at the time.

Post-retirement in 2013, Owen seamlessly transitioned into a highly regarded football pundit and established a renowned racehorse stable in Cheshire, UK. Now as SunBet’s brand ambassador we will see a lot more of Michael Owen in South Africa.

Partnership Statements

SunBet CEO, Simon Gregory, expressed delight in having Michael Owen on board. He especially highlighted Owen’s deep insights into football as a valuable asset for SunBet customers.

“Michael is certainly one of the world’s leading football pundits and we look forward to him sharing his thoughts and insights with the SunBet family as brand ambassador.”

Gregory highlighted Owen’s unique perspective, gained from his experience as a top-level player, making him a sought-after football media personality globally.

Owen shares the enthusiasm, acknowledging South Africa’s football passion. As brand ambassador he eagerly anticipates sharing his knowledge and passion with SunBet fans. Furthermore he is committed to providing valuable insights for punters. “I have come to know South Africa very well over the years in my various roles as a football analyst and I know the deep and incredible passion there is for football in this country. From the PSL, to the Premier League and I cannot wait to share my knowledge and passion with SunBet fans.”

Simon Gregory added Owen’s diverse interests. Aside from soccer Owen has also insights into the horseracing industry due to his involvement as a racehorse owner and breeder. The partnership aims to deliver significant value to SunBet punters, enhancing their overall betting experience.

SunBet and Michael Owen: A Winning Combination for Football Fans

Over the past 13 years, SunBet has evolved quite a lot from a platform originally focusing on main sporting codes. Now SunBet is a full-stack sports betting and casino site. Aside from a strong focus on sports players can also enjoy slots and table games like roulette, blackjack, and baccarat. Moreover players can benefit from the Sun MVG loyalty program.

The announcement of Michael Owen as brand ambassador underlines SunBet’s commitment to its players’ entertainment.

100% bonusup to R1000
Complete online betting experience with new features such as Action Bets or Cash out and over 100,000 Live in-Play events.
  • Offers Cash Out & Action Bets
  • Modern, user-friendly platform
  • Excellent loyalty reward program

Aside from Hollywoodbets not to many betting sites currently work with brand ambassadors. Today’s announcement by SunBet could mean an upcoming trend with other operators following. Let’s see of the best South African betting sites is going to be next.

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