Supergroup Partners with Atlassian Williams Racing
Get ready, F1 fans, the 2025 Formula 1 season is already off to a roaring start! Williams Racing F1 has just announced a major new deal: SuperGroup partners with F1 as Betway and Jackpot City officially join the action. The iconic Williams Racing Team will now sport the famous Super Group brands on their cars as they chase glory in the upcoming season.
The announcement comes just as Atlassian Williams Racing prepares to unveil its stunning 2025 race livery, set to debut at the historic season launch at The O2 in London. Fans everywhere are already buzzing with excitement, especially with seasoned stars like Williams F1 drivers Alex Albon and Carlos Sainz behind the wheel.
SuperGroup and Williams Racing: A Perfect Match
This multi-year partnership marks SuperGroup’s thrilling entry into Formula 1. As the parent company of Betway as well as Jackpot City, Super Group is no stranger to world-class sports sponsorships. Now, SuperGroup and F1 join forces as Betway and Jackpot City become:
- Official Betting Partner
- Official Casino Partner
- Official Gaming Partner
- Official Score Partner
- Official Live Score Partner of Williams Formula 1.
Neal Menashe, CEO of Super Group, expressed his excitement:
“We are delighted to join the thrilling world of Formula 1 by partnering with one of the most prestigious teams in motor racing. The sport perfectly matches the excitement that our brands offer our global audience. We can’t wait for fans to spot Betway and Jackpot City at circuits worldwide.”
For fans in South Africa, this also means new opportunities to connect with F1 action through enhanced betting experiences and promotions, all powered by Betway and Jackpot City.
- Optimised for mobile + data free offer
- Generous bonuses and promotions
- Jika Sports, BetGames, Lucky Numbers
- Excellent Welcome Offer
- Spin Games & Live Games
- Crash Games, incl Aviator, & Betgames
A New Era Begins
The partnership with Super Group isn’t the only big news. Williams is charging into a new era with a fresh identity: Atlassian Williams Racing. With Atlassian providing world-class tech and collaboration tools, the Williams Formula One team is strengthening every department on as well as off the track.
The team has also secured the following Williams Racing Partners:
- Santander (banking giant),
- Duracell (power you can trust),
- Gulf Oil International, and
- Kraken (a major player in the crypto space).
James Bower, Commercial Director of Atlassian Williams Racing, said:
“We are excited to welcome Super Group to Formula 1. F1 Williams Racing continues to grow its global fanbase, giving Betway and Jackpot City a huge platform. We pride ourselves on innovation and fan-focused partnerships, and we can’t wait to see where this journey leads.”
Meet the Williams F1 Drivers for 2025
Leading the charge for the Williams Formula 1 Team in 2025 are two dynamic drivers:
- Alex Albon: A fan favourite known for his relentless pace and also sharp racecraft. He’s been a standout since joining Williams Racing and continues to outperform expectations.
- Carlos Sainz: The former Ferrari star brings experience as well as consistency. Thus his arrival at Williams Racing Team is a bold statement of intent, this team means business.
Together, these two are expected to push the Williams Formula 1 car to new heights in the 2025 season.
Upcoming F1 2025 Races: Mark Your Calendar
If you’re as hyped as we are, here are some of the key upcoming race dates where the revamped Williams Racing F1 car, carrying the fresh Betway and Jackpot City branding, will be lighting up the tracks:
| Date | Grand Prix | Track |
|---|---|---|
| 16 March 2025 | Australian Grand Prix | Melbourne Grand Prix Circuit |
| 23 March 2025 | Saudi Arabian Grand Prix | Jeddah Street Circuit |
| 6 April 2025 | Japanese Grand Prix | Suzuka Circuit |
| 20 April 2025 | Chinese Grand Prix | Shanghai International Circuit |
| 4 May 2025 | Miami Grand Prix | Miami International Autodrome |
| 18 May 2025 | Emilia Romagna Grand Prix | Imola Circuit |
| 25 May 2025 | Monaco Grand Prix | Circuit de Monaco |
| 8 June 2025 | Canadian Grand Prix | Circuit Gilles Villeneuve |
| 22 June 2025 | Spanish Grand Prix | Circuit de Barcelona-Catalunya |
| 29 June 2025 | Austrian Grand Prix | Red Bull Ring |
| 6 July 2025 | British Grand Prix | Silverstone Circuit |
And that’s only the beginning! The rest of the 2025 calendar is packed with high-speed drama and mostly unforgettable moments. The leaderboard is already looking very different the start of the season and there is sure to be plenty of more excitement!
Why This Partnership Matters for F1 Fans
For South African racing fans, the fact that Williams Racing partners with a trusted brand like Super Group is huge. It also promises exciting crossover opportunities in online betting, giveaways, live scoring, and exclusive content. Plus, as the 2025 F1 season heats up, bettors can expect fresh markets, boosted odds, and next-level live action powered by Betway.
Whether you’re backing Albon to pull off an upset or Sainz to snag podiums, one thing’s for sure: F1 Williams Racing is a team to watch this season. Thus keeping fans and Williams Racing Partners alike thrilled throughout the races. Also have a look at the F1 Schedule for all the dates for the season.
